Crypto press releases are a popular strategy for some in the industry. However, with the emergence of social media and other more advanced marketing strategies, is it still worth the effort?
In this blog post we’ll cover what a crypto press release is and how they can help you promote your crypto guest post. We’ll also talk about how to go about crafting one if you’re not sure where to start and show you examples from successful projects. Before we wrap up, we’re going to give you an in-depth tutorial on whether or not it’s time for your crypto project to switch from press release marketing perspective.
A press release was originally an announcement issued by newspapers or broadcasters at the time when radio and television weren’t as prevalent in society. The term is also used to refer to announcements published elsewhere on the internet, such as blogs and websites.
Most people in the industry use it to help announce their project’s launch or progress, but a press release can be used for a variety of things. For example, it could be used for announcements about new developments or updates, share benefits of recent news (e.g. press coverage), or as a communication strategy for raising funds and getting attention from influencers (e.g. Angel investors).
Press releases can help if you are promoting a new project, whether it’s through an Initial Coin Offering (ICO), pre-sale launch, or just trying to get some hype and interest in your idea. For example, you could also utilize press releases to build trust and credibility with the investors and potential users. In short, it all boils down to getting more exposure for your project.
The main benefit of a press release is that it can help you get syndicated coverage from multiple channels such as:
News websites focusing on crypto technology – Such as CoinTelegraph, CoinDesk, Bitcoinist, or Bitcoin Magazine on site detail
Business news websites – Such as CNBC , Bloomberg , Forbes or Business Insider.
Of course, nothing comes without its limitations. Press releases don’t always attract the amount of attention you may want. Furthermore, using them alone won’t help get you good positions in search results because it’s not enough for search engines to index your press releases. You probably won’t be able to rank for keywords without other strategies .
Before we talk about how exactly to write a crypto press release, let’s cover some tips that will help you write an effective one. Because writing a good press release takes time and effort, many people in the industry have come up with simple guidelines to follow (including us!). In particular, there are two important things to keep in mind.
To help show you how to write a press release we’ve put together an example of one that was able to get our attention on manual link building
(To make it easier on your readers and stay consistent with our blog posts, we’ve removed all names for privacy.)
While this crypto press release doesn’t represent ours exactly, it does show you how a simple but effective press release is structured.
It’s important to note that writing a good press release is not the same as writing a news story. A good news story must be accurate and relevant so that readers don’t feel like they’re wasting their time. As such, it’s wise to include links to your project’s website and whitepaper so that people who are interested can learn more about you and what your project is trying to achieve.
To help you get a better idea of how to write a crypto press release, we’ve put together a guest post written by ICON. Check out their example below:
Again, we’ve changed the names for privacy purposes. Next time you write a press release, remember that it’s not just about asking for investors but also getting exposure. Building your name and reputation in the industry will help attract more people to your project and create new opportunities for your company to grow.
Want to know more? Make sure to check out our blog post on how to use press releases as part of your marketing strategy.
As you’ve read, press releases are a popular way to get the word out about your project. If you’re looking to get some attention, they can help you reach a wider audience. However, if you’re looking to rank highly in search results or gain more traffic, you will have to use them as a part of an overall marketing strategy that includes other tactics such as SEO or PPC.
With so much competition in the industry there are new ways and marketing strategies that could better suit your project’s needs , so be sure to keep an eye out for any changes in your strategy and adapt accordingly.