Most of us don’t have a whole lot of self-awareness (other than maybe the occasional “Why Am I doing this?”) and it’s a good idea to keep track of it.
Average view frequency is one of the most important things you can track on Google for Google Search. Think of it as a kind of “halo effect” that causes search results to appear more often on Google. A lot of people look up these things and then Google shows them to you. If you ask for something like “best way to buy a house?” then Google is likely to show you the top results for that question.
When we ran a recent experiment with the help of Google’s AdWords team, we came up with a list of the top keywords that our ads were most likely to show up for, then we showed adverts to users for a while who hadn’t seen any of the top results. We found that the top result was not always what people wanted to see.
As a result the adverts we showed people for the ‘best place to buy a house’ question weren’t always what they wanted to see. But the top result we were showing was the one they wanted to see. That’s why we set the criteria for how we were displaying the results for the other questions.
The question “What is the best place to buy a house?” can easily be misinterpreted. The adverts for the best place to buy a house are not always the best place to buy a house. There is a range of options we should be showing people, and the results are not always what we would prefer they be.
We set the criteria for the others to show what we think the results should be. For example, when we are showing the results of how many people are accessing our website, the result should be the one we want. That was a little bit of fun because we are a niche site that focuses on homeowners, so the results for these questions should be something we would want to see.
The first time we had to figure out what the results should be was when we created a new website. In this example, we decided that the goal of the website should be to drive traffic to our site and have a very high average view factor. That was a very important goal for us, and it drove our traffic higher than we would have if we’d just told the world that the goal of the website was to drive traffic to the website.
We wanted to see that this website had a very high average view factor of 80%, so we asked ourselves, “How can we make that happen?” The first thing we did was make sure that the average view factor we were trying to achieve was not just a value we could calculate, but also what we wanted to see in the results. We looked at the content of our pages and the number of Google search queries for each of our pages.
In the case of average view factor, we want to see how many of our pages are being seen by a wide range of people, so we want to see the number of people who are seeing our pages at an average factor of 80% or more. In order to achieve that, we looked at the pages of our website and counted the number of people who’d seen each of them and saw that they’d been seen by a large number of different people.
These are the people who are seeing us. This is because at a glance we can predict the number of people who are also seeing us. This is pretty much what we want to see when it comes to Google, which is how things are when you are at the same page as your page is viewed.